TORONTO – This is a truly a “Real” Sports Grill.
Immediately adjacent to the Air Canada Centre, home to the NHL’s Toronto Maple Leafs, the Grill is Canada’s biggest sports bar and restaurant. We’re talking about 25,000 square feet of space (not including another 9,000 square feet of retail) with a einormous 39-foot HD TV surrounded by 199 additional HD TVs.
No hockey today, folks. This place is full of curling stakeholders, media members and fans.
Indeed, Sportsnet made a big announcement today – and it’s not limited to their new broadcast plans for the Grand Slam of Curling series. Sportsnet is now the new owner of the series, having purchased it from Toronto’s Insight Sports Ltd., and will be establishing a new in-house events division. As such, the purchase marks a significant milestone for Sportsnet, as the multi-platform media brand will now expand its diverse portfolio into the events category.
That’s right: Sportsnet will now wholly own and operate the Grand Slam of Curling – the elite series of men’s and women’s curling events, which are part of the World Curling Tour and feature the “best teams from across Canada and around the world.”
“Curling is an essential part of our Canadian sports fabric, and the Grand Slam of Curling is the cream of the crop in international curling events,” said Scott Moore, President, Broadcasting, Rogers Media. “We are proud to own and operate the Grand Slam of Curling, as it furthers Sportsnet’s commitment to producing world-class content, anyplace, anyhow and anywhere and allows us to integrate and engage the sports fan in new and innovative ways. Sportsnet’s new events division intends to grow the Grand Slam of Curling like never before.”