TSN reports that the 2011 TIM HORTONS BRIER is the most-watched Canadian Men’s Curling
Championship ever. Numbers:
– Overall audiences for the 2011 TIM HORTONS BRIER averaged 682,000
viewers on TSN –
– More than 7.8 million unique viewers tuned in at some point during
this year’s tournament –
– Sunday’s Manitoba/Ontario final was the second most-watched broadcast
in BRIER history with 1.3 million viewers –
– Saturday’s 3-4 Page Playoff and Semifinal games delivered record
audiences for both rounds
Toronto, ON (March 14, 2011) – While Team Manitoba swept away Team Ontario during last night’s Final of the 2011 TIM HORTONS BRIER <http://www.tsn.ca/curling> , TSN was sweeping up fans all week long with its coverage of the tournament.
Preliminary overnight data from BBM Canada confirms that overall audiences for the 2011 TIM HORTONS BRIER averaged 682,000 viewers on TSN – the most ever in tournament history and 13% higher than last year. In total, more than 7.8 million unique viewers tuned in at some point to TSN’s 62 hours of live BRIER coverage from London, ON this year.
BBM Canada also confirms that the following audiences were achieved for TSN’s coverage of the 2011 TIM HORTONS BRIER: * An average audience of 1.3 million viewers watched Manitoba’s
Jeff Stoughton defeat Ontario’s Glenn Howard to win his third career BRIER championship, making this year’s championship final the second most-watched broadcast ever in tournament history.
* The BRIER match-ups on Saturday delivered record audiences for TSN, as both games set new benchmarks for the Page Playoff and Semifinal draws. The 3-4 Page Playoff game featuring Team Alberta vs. Team Ontario attracted an average audience of 990,000 viewers, while the
Semifinal draw with Team Ontario vs. Team Newfoundland and Labrador was watched by an average audience of 1,004,000 viewers.
* In a battle of Olympic gold medal-winning skips, Sunday’s first-ever Bronze Medal game at the BRIER featuring Alberta’s Kevin Martin versus Newfoundland and Labrador’s Brad Gushue attracted an average audience of 438,000 viewers on TSN2, making it the most-watched
curling broadcast ever on the digital network and the third-highest audience in TSN2 history.
* Friday’s 1-2 Page Playoff game featuring Team Newfoundland and Labrador vs. Team Manitoba delivered an average audience of 855,000 viewers.