(CCA) The Canadian Curling Association (CCA) today announced that Capital One Canada will become the new title sponsor of the Canada Cup and Pre-Trials Road to the Roar.
As part of the new deal, Capital One will continue to be the Official Credit Card of the CCA and the Season Of Champions, and has pledged increased support for the popular Capital One Rocks & Rings elementary school program.
The 2011 Capital One Canada Cup of Curling will be staged November 30-December 4 at the Recreation Complex in Cranbrook, British Columbia. It is now positioned as the first event in the CCA’s Season of Champions and, as such, will be the first competition to qualify the winning men’s and women’s teams directly into the 2013 Tim Hortons Roar of the Rings (Canadian Curling Trials), December 1-8 in Winnipeg.
In addition, Capital One will also assume title sponsorship of the 2013 Pre-Trials Road to the Roar (site and date to be announced), a competition that will also qualify teams for the Tim Hortons Roar of the Rings, presented by Monsanto, which, in turn, will determine Canada’s representatives for the 2014 Olympic Winter Games in Sochi, Russia.