(by Jean Mills)

With a mandate to strengthen and provide financial support for Canada’s curling facilities and curlers of all levels, the Canadian Curling Association will launch its For the Love of Curling website on Feb. 1.

Through this new fundraising program, curlers will have an opportunity to make a real difference to the sport they love. For the Love of Curling is all about attracting the financial support needed to strengthen the Canadian curling community at all levels – curlers helping curlers.

“Wouldn’t it be amazing if kids across the country were begging their parents to sign them up for curling lessons, and grassroots clubs across the country were busy every night of the week?” says Rachael Wilson, the CCA’s Director of Fund Development. “How proud would you feel if international curlers were always in awe of Team Canada?”
The reality is that kids are choosing to play video games and other winter sports, and curling clubs are closing. On the international scene, teams are hot on Canada’s heels to take over as the curling nation.

The For the Love of Curling program focuses on three areas that need support now if curling is going to thrive: developing youth curlers; supporting clubs at the grassroots level; and investing in excellence in curling.

People can get involved, make a donation and learn more by visiting the new For the Love of Curling website, starting Feb. 1, at www.curling.ca/ilovecurling.

Click to read at the CCA website.