Curl PEI is proud to introduce our new logo — a refreshed look that celebrates Prince Edward Island’s unique identity while aligning with Curling Canada and many of our fellow member associations across the country.

At the heart of the new design is a shield, representing strength, pride, and unity, topped with a curling rock to symbolize our sport. Inside the shield, you’ll find the fox — Prince Edward Island’s official animal — reflecting the province’s character and heritage. The logo proudly features PEI’s official curling colours: green, white, and purple.

“The red fox was a natural choice for us,” says Amy Duncan, Executive Director of Curl PEI. “It represents cleverness, adaptability, and community spirit — the same qualities we see in our curlers, coaches, and volunteers across the Island. It connects our sport to the heart of who we are as Islanders.”

The red fox (Vulpes vulpes) was officially adopted as the provincial animal of Prince Edward Island in 2018. Foxes have deep roots in our Island’s story — from their role in the early fox-farming industry that helped shape our economy to their continued presence in communities across PEI today.

Curling has long been a part of Island life, with organized play dating back as early as the 1770s. Curl PEI, formed over 90 years ago, continues to honour that legacy while working to grow the sport at all levels — from grassroots youth programs to elite competition.

“This new logo represents both where we’ve come from and where we’re going,” adds Duncan. “It ties our Island story to the national curling community and symbolizes the strength and pride that define curling on PEI.”

The new Curl PEI logo will be gradually introduced across our website, social media, team apparel, and event materials throughout the season.

We’re excited to share this new chapter with you and look forward to seeing the new logo proudly displayed in curling clubs across Prince Edward Island.