Business of Curling sessions with the CCA’s Danny Lamoureux

PEI curling clubs are reminded that two  “Business of Curling” sessions will be held next weekend, with Danny Lamoureux, the Canadian Curling Association’s Director of Curling Club Development. The first is on October 13 from 10 am to 4 pm at the Crapaud Community Curling Club, and is open to curling club staff and volunteers, including managers, presidents, Board of Directors members, bartenders, etc.  – as many as each Club would like to send (“the more the merrier”). There is also a session just for Curl PEI executive, including the designated Club representatives, on Oct. 14 from 10 am to 3 pm.

Clubs are asked to RSVP their planned attendance at these sessions to [email protected] by Tuesday Oct. 9 at 4 pm.

Danny Lamoureux

 Photo: Danny Lamoureux, Director, Curling Club Dev’t, CCA

Here is a list of topics that will be discussed at the upcoming sessions:

Embracing Social Media
Curling clubs need to be familiar and active with applications ike Facebook and YouTube. Most of our potential customer base live in this world and so should we. You will learn 10 great tips to to make joining this exciting world worthwhile!

Bonspiels – Why Are We Having So Much Trouble?
It’s a regular occurrence to hear a club complain about declining entries in their club bonspiels. This session will examine what successful club bonspiels are doing to buck that trend!

Getting Started for Adults
This new, comprehensive instruction program is changing the curling world one member at a time! It is a simple program requiring a “leap of faith”, but it is a dramatic change to member retention and they way we do things!
Creative Thinking to the Struggles of Small Clubs
Clubs in small Canadian communities are struggling with rising costs and declining populations. How can they survive? The potential impact of partnership, relationships, events and ‘other’ businesses will be examined and discussed for solutions.


Membership Recruitment
Tips, tools and best practices to secure and improve the growth of your membership
Delivering Superior Customer Service
Building the business of curling has many facets that need to be coordinated under one umbrella called “superior customer service”. We are convinced keeping what you worked so hard to get (members) can be linked directly to delivering superior customer service. This session will guide you to that philosophy.

The Business of Curling program has been delivered across Canada to hundreds of clubs, manager and Board of Directors volunteers since 1995. Danny Lamoureux also managed the Ottawa Curling Club for 16 years.

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