Introducing Sport PEI’s “She’s Got it All” Campaign

Sport PEI is excited to introduce their She’s Got It All campaign, created in partnership with Canadian Women & Sport. This campaign highlights the barriers that girls and women still face in their sport journeys. Each week leading up to International Women’s Day on March 8th, they will release a new campaign poster featuring one of our Island athletes.

A lack of women role models, ill-fitting equipment, period cramps and body confidence issues are just some of the unique challenges women and girls face in the Canadian sports world compared to men and boys.

With 1 in 3 Canadian girls dropping out of sport in adolescence, according to the latest data from The Rally ReportCanadian Women & Sport is now calling on Canada’s sport community to do more to understand and adapt to the barriers faced by women and girl athletes.

As sports programs look to return to play across the country, Canadian Women & Sport has launched a national awareness campaign, a project funded by Sport Canada, to highlight how Canadians can do better to understand the needs of women and girl athletes and make changes that support them to stay in sport.

Over the next several weeks, Sport PEI will be featuring Island athletes Kristen Arsenault, Lauren Lenentine, Ava Boutilier, Bailey Smith, and Hannah Taylor. Stay tuned to their social media channels to see each of the featured athletes! Help change the game!

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